What is graphic design ?
According to the American Institute of Graphic Arts (AIGA), graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way. These visuals can be as simple as a business logo, or as complex as page layouts on a website.
“Graphic design takes graphical and textual elements and implements them into multiple types of media,” says designer Alexandros Clufetos, when asked to elaborate on the graphic design definition. “It helps the producer connect with the consumer. It conveys the message of the project, event, campaign or product.”
Stefan Sagmeister is a graphic design companie and provocateur with deep ties to independent musicians and the arts. He’s had clients like Lou Reed, David Byrne, the Guggenheim, and many more.
The studio he created with Jessica Walsh is renowned for its edgy, unpredictable style.
You don’t need to look further than the studio’s homepage for an example of this: it features a live webcam that shows what’s going on in New York-based studio right at that moment.
Founded in 1965 by Wally Olins and Michael Wolff in Camden Town, London, Wolff Olins is a 150-person agency with offices in New York, San Francisco, and London. Wolff Olins offers creative services to industries ranging from technology and media to culture and the nonprofit sector.
Landor design for the future—in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, we examine the implications of every brand choice, create new experiences, and open doors to opportunity.
Pentagram is a graphic design companie multi-disciplinary, independently-owned design studio.
Our work encompasses graphics and identity, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, sound and motion. Our 24 partners are all practicing designers, and whether working collaboratively or independently, they do so in friendship.
Our structure is unique. We are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects our conviction that great design cannot happen without passion, intelligence and — above all — personal commitment, and is demonstrated by a portfolio that spans five decades, many industries, and clients of every size.
House Industries is a design studio that makes fonts, creates products, takes commissions and welcomes collaborations. The House Industries approach is rooted in drawing, painting, and lettering. These traditional techniques give our work a warmth and soul which comes through in everything we make, from simple children’s blocks to digital fonts that help the world communicate.
Frog is a global graphic design companie consultancy founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany, where it was first named “esslinger design”. Soon after it moved to Altensteig, Germany, and then to Palo Alto, California, and ultimately to its current headquarters in San Francisco, California.